Valent Biosciences @ AMCA 2024
The Challenge
When you’re launching a game-changer like ReMoa Tri®—the first new mosquito control solution in over half a century—you don’t just show up at a conference. You make noise. Big noise. Valent BioSciences asked us to help them take the AMCA Annual Conference by storm, and together, we delivered an immersive, show-stopping experience that had attendees swarming their booth.
ReMoa Tri is no ordinary mosquito spray—it’s a revolutionary solution with triple-action power, blending abamectin, fenpropathrin, and a C8910 fatty acid blend to knock out mosquitoes while overcoming resistance. Valent didn’t just want people to know about ReMoa Tri—they wanted them to feel its impact. That’s where we came in.
Execution
1. Superhero Origins: ReMoa Tri Takes Flight
We created a one-of-a-kind animated superhero movie to bring the science behind ReMoa Tri to life. Ramona T. Rian, the mild-mannered scientist, transforms into ReMoa Tri, a triple-powered hero who obliterates mosquito villains with her unique abilities. Think Marvel-style action meets cutting-edge mosquito science.
- From Concept to Completion in 2 Months: Yep, you read that right. We dreamed it, scripted it, animated it, scored it (thanks to an Emmy and Oscar-winning composer), and delivered it in just eight weeks.
- Immersive 360° Experience: This wasn’t your run-of-the-mill tradeshow demo. We built a custom 360° projection theater right in Valent’s booth, wrapping attendees in the story and science.
- Binaural Audio Magic: The battles literally surrounded the audience, with every buzz and zap immersing them deeper into the action.
- Conference Stardom: Lines wrapped around the booth. Phones came out. Word spread like wildfire. ReMoa Tri wasn’t just introduced—it exploded onto the scene.
2. The Party Everyone Talked About
To keep the energy going, we threw a mosquito-themed reception for nearly 500 guests. The result? An unforgettable night that left everyone buzzing (in the best way).
- Atmosphere: A live DJ, custom projection mapping, and mosquito-inspired vibes turned the party into the most talked-about event of the conference.
- Interactive Fun: Guests customized t-shirts on-site and left with one-of-a-kind favors.
- Legacy: This wasn’t just a party—it was a moment. The kind of event people name-drop weeks later.
3. A Booth That Stood Out (and Pulled People In)
Valent’s tradeshow booth wasn’t just another exhibit. It was a statement.
- Nature Meets Innovation: We brought the outdoors in with live plants, custom flooring, and a design that showcased the beauty ReMoa Tri makes possible.
- Connection-Focused Design: The booth wasn’t just pretty—it was purposeful, creating a space where attendees could engage, learn, and linger.
Bottom Line
This wasn’t just a conference activation. It was a moment that proved Valent BioSciences is leading the charge in mosquito control.
- The Buzz: We didn’t just attract attention; we dominated it.
- The Feels: Science met storytelling in a way that connected on an emotional, memorable level.
- The Impact: Valent walked away with stronger relationships, a standout launch, and a whole lot of momentum.
Want your next big launch to be more than just a moment? Let’s create something so unforgettable, people will still be talking about it long after the confetti settles. We don’t just tell your story—we build an experience people feel in their bones.
