tinsel Dallas: a Different Way to Holiday
4 weeks is all it took to pull together one of the most exciting, impactful, and artistic events we have EVER been a part of.
Challenges
With less than a month from concept to launch, our team designed, built and executed a brand new, pop-up, drive-through, holiday arts experience that married massive murals, technology, large scale sculptural installations, and live entertainment and presented it in a massively public, but completely safe and “Pandemic Friendly” way. Tasked with the goal of “spreading joy” we set out to create an immersive holiday environment that offered a “different way to holiday.™”
Execution
We reached out to our network of artists, performers, sculptors, producers, technicians, developers, projectionists, and experience makers and asked them to be a part of something amazing. This all-original artistic urban holiday experience highlighted the creativity and culture of the West Dallas, Tin District, and Fabrication Yard communities. Our network was able to bring to life a holiday celebration in an artistic, authentic, and engaging way, this immersive experience goes beyond the light show and brought together original art, technology, and music that created a tradition that the community and the metroplex can look forward to for years to come.
Relevance
We run full steam ahead at big ideas and have the network and the ability to bring together strong teams to execute big visions. We love the arts and believe there’s an impact that artistically designed experiences can have on us all- regardless of the events and experiences we’re a part of.
