Salesloft's Saleslove '22
Challenges
After a long stretch of digital everything, Salesloft wanted to come back to live events with more than just a splash—they wanted a wave. This wasn’t just about gathering folks in a ballroom and clicking through decks. They wanted to remind their community why they love sales, celebrate their customers loud and proud, and position themselves as the ride-or-die sales enablement partner.
Enter Saleslove ’22—a full-on hybrid of conference and music festival with enough energy to light up the pipeline. Our challenge? Help them say “thank you” and “let’s go” at the same time, in a way that felt as human and unforgettable as the brand itself.
Execution
We cooked up a two-day experience that ditched the old conference script and played a new track altogether. Picture this: Grammy-winning musicians as your house band. Salespeople sharing stories like rockstars. Immersive sponsor installs that felt more like art pieces than booths. Custom content, live performances, surprise moments—and a whole lot of heart.
Everything was intentional. Every beat of the agenda, every corner of the space, every interaction was designed to reflect Salesloft’s belief in celebration, connection, and the moments that matter.
Relevance
Real life came back—and we believe experiences should come back better. Saleslove was a love letter to the sales community wrapped in a next-level experience. It proved that B2B doesn’t have to mean buttoned-up. It can mean bold. It can mean beautiful. It can mean fun.
This was more than an event—it was a moment. And that’s the kind of story we love to tell: the ones that live on long after the last song fades.
